Writer · Strategist · Content Leader

Words that move
people & business

15+ years crafting narratives across lifestyle, tech, finance, and healthcare — turning complex ideas into stories that elevate brands, engage audiences, and drive growth.

View My Work bauerfrau@gmail.com

I've spent my career at the
intersection of story and strategy.

I'm a seasoned content strategist and leader with 15+ years of experience creating compelling narratives across lifestyle, tech, finance, and healthcare. My work has helped brands grow audiences, win awards, and drive meaningful revenue.

From growing Food & Wine's digital audience to 40 million monthly pageviews, to leading global content teams at HCL Software and IBM, I bring both editorial instinct and strategic rigor to every project.

I specialize in thought leadership, executive communications, and content that positions organizations as the definitive voice in their space.

Currently

Content & Social Media Strategist, J&L Communications

Recent

Content Manager, BlinkRx (2025–2026)

Background

Lifestyle · Tech · Finance · Healthcare

Past

HCL Software · IBM · Food & Wine · Martha Stewart

Education

B.A. Literature & Photography, UC Santa Cruz — Highest Honors


Writing samples

Minutes Matter

White Paper · BlinkRx

Minutes Matter: Why "Real Time" Means Moving Faster Than You Think

Proprietary analysis reveals that patients receiving a price within 15 minutes are 15% more likely to fill a prescription — a data-driven case for speed as a competitive advantage in pharma.

EY Five-Step Roadmap

Thought Leadership · EY Government & Public Sector

How a Five-Step Roadmap Helps Governments Succeed with AI

A practical framework for government leaders navigating AI adoption — from strategy and governance to implementation and citizen-centered outcomes.

Estate Planning for Dependents with Special Needs

Financial Planning · Choreo Advisors

Estate Planning for Dependents with Special Needs

A guide for families navigating the complex intersection of long-term care, financial security, and government benefit eligibility for dependents with special needs.

The Green Transition

E-Book · EY Government & Public Sector

The Green Transition

An EY e-book exploring how governments can navigate the green transition — balancing economic growth, energy security, and sustainability mandates at scale.

Making the Case for Digital Transformation

Blog · HCLSoftware

Making the Case for Digital Transformation: An Enterprise Evangelist's Cheat Sheet

A strategic guide for enterprise leaders building internal momentum for digital transformation — framing the argument for executives, skeptics, and budget-holders alike.

IBM Domino Video

Video Production · IBM

IBM Domino is the Unsung Hero Your Business Can Trust

The primary content piece for a global campaign that revitalized and repositioned IBM Domino as an indispensable enterprise platform — making the case for the bedrock and reliable technology to a new generation of decision-makers.


Resume

Experience

Content & Social Media Strategist

2024 – Present

J&L Communications

Develop and execute targeted content strategies positioning analysts and leaders as industry experts. Write and edit thought leadership across finance, healthcare, and tech.

Content Manager

2025 – 2026

BlinkRx

Oversaw all content strategy for a patient-driven pharma technology company, producing original research and thought leadership in collaboration with experts and stakeholders.

Global Content Director

2019 – 2024

HCL Software

Led international content team for the multi-billion-dollar tech company, elevating market presence through premium brand storytelling. Achieved 200% increase in audience engagement.

Content Director

2017 – 2019

IBM

Directed content strategy driving 40% of $6 billion annual revenue for AI-based collaboration unit. Created award-winning end-to-end marketing campaigns.

Executive Vice President, Content

2014 – 2017

Remedy Health Media

Led content and brand strategy for print and digital properties, generating over $30 million in digital revenue. Managed a team of 25 across two cities.

Executive Digital Editor

2007 – 2014

Food & Wine

Grew monthly pageviews from 500,000 to 40 million through strategic content optimization. Built a community of over 2 million social followers.

Managing Editor

1998 – 2000

Martha Stewart Omnimedia

Directed editorial production of an 11-million-member luxury lifestyle catalog, establishing style standards for the entire merchandising division.

Skills

Content Strategy · Thought Leadership · Executive Communications · Brand Narrative · Editorial Direction · Social Media · White Papers · Award Submissions · Team Leadership · Revenue-Driven Campaigns

Education

B.A. Literature & Photography

University of California, Santa Cruz — Highest Honors